The Full Picture

The Big Picture · Discussion

Can ‘Guardians of the Galaxy Vol. 3’ Salvage Marvel’s No Good, Very Bad Year?

May 5, 2023/ 78 min/ Sean Fennessey · Joanna Robinson

Sean Fennessey and Marvel historian Joanna Robinson on a studio in a wobble (the box-office slide, the Victoria Alonso exit, the Jonathan Majors problem) and why James Gunn's swan song, on his way to DC, is the best thing Marvel has put out in years.

18 films across 2 segments.

AI-generated This episode was transcribed and analyzed with AI models. The matches aren't perfect — expect the occasional misheard title or a link to the wrong film.

The Marvel wobblethe state of the brand

Ant-Man and the Wasp: Quantumania poster

Ant-Man and the Wasp: Quantumania 2023

The roughly $475M international take that read as a floodgates moment for the brand. Fennessey admits he liked it more than most.

Iron Man poster

Iron Man 2008

The launch. Van Lathan's argument, cited here: Tony Stark's voice set the quippy house style every later hero inherited.

Avengers: Infinity War poster

Avengers: Infinity War 2018

Gunn wrote the Guardians' dialogue in it, over Marcus and McFeely's script, an exception Marvel makes only for him.

Avengers: Endgame poster

Avengers: Endgame 2019

The peak. So many contractual character deaths that Robinson reads Vol. 3's refusal to kill anyone as a reaction to it.

Spider-Man: Far From Home poster

Spider-Man: Far From Home 2019

The last MCU film before a roughly two-year gap. Robinson brackets the Sony co-productions as something other than the MCU proper.

Black Widow poster

Black Widow 2021

Smaller box office coming out of the theater-closure period; the Scarlett Johansson lawsuit that dented the friendly-corporation image.

Eternals poster

Eternals 2021

Robinson's pick for one of the worst of the post-pandemic era; the kitchen-table problem when the cast has never spoken to each other before.

Black Panther poster

Black Panther 2018

Coogler cast as another inspired choice, a mainstream thinker who loved comics, before the franchising load arrived.

Captain Marvel poster

Captain Marvel 2019

A movie Fennessey likes, minus the 'No Doubt' needle drop he calls one of the most offensive in cinema: 90s grave-robbing.

The Marvels poster

The Marvels 2023

Delayed and in reshoots, opening in November, the same week Robinson's Marvel book drops.

Magazine Dreams poster

Magazine Dreams 2023

Jonathan Majors's acclaimed Sundance performance, once floated as an Oscar contender; its December release now in doubt after his arrest.

‘Guardians of the Galaxy Vol. 3’Gunn's swan song

Guardians of the Galaxy Vol. 3 poster

Guardians of the Galaxy Vol. 3 2023

Both hosts' favorite post-Endgame Marvel movie by a distance. Real sets over the volume, Rocket's origin as the heart, the MCU's first F-bomb, and a hard PG-13 with body horror Fennessey wouldn't show a seven-year-old. Also its most purposeful business decision: a post-credits card announcing Star-Lord will return.

Guardians of the Galaxy poster

Guardians of the Galaxy 2014

The creative risk that proved Marvel could sell something weird. Per Robinson, most Marvel staff name it, not Iron Man, the studio's most important film.

Also mentioned raised along the way

James Gunn, off the Marvel clock The Suicide SquadSuicide SquadSlitherSuperSuperman

Action, by comparison John Wick: Chapter 4Fast X

Best trilogy capper (a Trial by Content poll) The Lord of the Rings: The Return of the KingReturn of the JediIndiana Jones and the Last CrusadeLogan

In passing Dungeons & Dragons: Honor Among ThievesBladeDeadpool & WolverineThe Fabelmans

Not films filtered out: TV, games, ads

TV / streaming series LokiSecret InvasionShe-Hulk: Attorney at LawThe MandalorianRick and MortyIronheartDaredevil: Born AgainParks and RecreationThe Terminal ListYellowjacketsSuccessionCSI

Disney+ specials The Guardians of the Galaxy Holiday Special

Podcasts The RewatchablesThe RingerverseTrial by Content

Ads TremfyaPeyronie's disease (talkaboutpd.com)Netflix FIFA World CupNOS EnergyWhole Foods60 Songs That Explain the 90s