Bring It On 2000
Peyton Reed's $11M cheerleading comedy, written by former Spin hip-hop journalist Jessica Bendinger, who pitched it around Hollywood nearly 30 times (one executive told her 'girls don't go to movies') before Universal bought it. It was called 'Cheer Fever,' then 'Made You Look,' then 'Bring It On' after a studio study found 59% of teens considered cheerleading uncool; the trailer ran over Aqua's 'Happy Boys and Girls.' Kirsten Dunst plays Torrance, leader of the wealthy, all-white San Diego Toros, caught lifting routines from the Black L.A. squad the Clovers, led by Gabrielle Union's Isis; Ian Roberts plays choreographer Sparky Palastri. It opened at No. 1, held for three weeks, and grossed nearly $70M, one of the most successful high school movies ever. Raftery uses its sunny, can-do spirit as a stand-in for the brief post-Y2K peak of American optimism.